Saturday, March 23, 2013

Beauty Without Cruelty Full Volume Natural Mascara Review

About Beauty Without Cruelty-
(from their website)
"In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients.
In 1989, Beauty Without Cruelty was introduced in the United States. Based on the principles of no animal testing, no animal ingredients, high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Later that year, a natural skin care line was developed to compliment the color line from England. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.

Today, Beauty Without Cruelty has a full line of cruelty-free, vegetarian skin, body, and hair care products made with the finest natural ingredients and premium aroma-therapeutic essential oils, and a full line of colour cosmetics to meet the needs of every woman."

 Full Volume Natural Mascara-
" Aqua/water, Iron Oxides,Oryza Sativa Bran Cera (RiceWax),Vp/va Copolymer, Butylene Glycol, Polyglyceryl-5 Laurate,Acacia Senegal Gum (AcaciaWax), Magnesium Aluminium Silicate, Polyglyceryl-3 Stearate, Copernicia Cerifera Cera/copernicia Cerifera (Carnauba) Wax, Rhus Verniciflua Peel Cera/rhus Verniciflua PeelWax (Japanese FruitWax), Nylon-66, Hydrogenated Lecithin, Phenoxyethanol, Caprylyl Glycol, Glyceryl Caprylate, Ultramarines, Ethylhexylglycerin, Potassium Sorbate, Bambusa Arundinacea (Bamboo) Stem Powder, Benzyl Alcohol, Oryza Sativa (Rice) Bran Oil,Tocopherol (Vitamin E), Biotin."


This mascara is absolutely wonderful! My minuscule lashes really popped. The mascara went on smoothly, wasn't overly goopy and It didn't cake on! This is a great mascara for not only every day wear but for the dramatic eye look as well. My lashes felt soft and healthy. And of course, knowing that this product was made without any animal cruelty makes it a winner in my book!

I highly recommend BWC Full Volume Natural Mascara!

 After (2 coats)
After (one coat)

*Special Thanks to the amazing people of BWC for providing this product in exchange for an honest review.

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